The crew of the ship SerenityI've borrowed the lines from Seinfeld, "Serenity now! Serenity now!" and corrupted them to express my own impatience waiting for the release of the Joss Whedon movie Serenity on DVD after it left the local theaters. This morning it was finally released.

After a midnight visit to Wal-Mart to buy the new Serenity DVD and pick up some movie munchies, my brother and I drove over to Cassidy's house to watch Serenity on his big-screen HDTV with several others. It was sweet! Great movie, good company!

Now I see that on Amazon.com's Today's Top Sellers list, Serenity is the number one top seller. Sweet! I hope it can stay up there on the list for quite some time.

The Amazon.com top sellers list demonstrates the demand for Serenity. Too bad other retailers won't benefit as much. This morning at Wal-Mart I noticed that much more shelf space was devoted to several other new DVD releases in contrast to the smaller spot Serenity occupied.

If the demand for Serenity keeps up, maybe fans can prove once-and-for-all that this movie should have had more marketing dollars behind it. I think if it had been marketed more, it would have made much more money in theatrical release, and DVD sales too would be greater than they will be. I think it's a missed opportunity.

But at least I've got my Serenity now.